Notes from the domain market.
Short reads on how domains are valued, transferred, bought, and sold. Written from the seller side, without the usual wizard-cloak mystique.
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Best AI domain names in 2026: what buyers should look for
A practical guide to choosing AI domain names that sound credible, leave room for product changes, and avoid narrow hype traps.
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Category domain names: when exact-match domains still help SEO
How category and exact-match domains can support landing pages, paid campaigns, and local search without relying on old SEO tricks.
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.com vs .ai vs .io: how to choose the right domain extension
A buyer-side comparison of .com, .ai, .io, .co, and .so for startups, AI products, developer tools, and premium brand launches.
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Escrow for domain purchases: when it is worth using
A buyer-friendly explanation of when Escrow.com or invoice payment makes sense for premium domain transactions.
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How to make an offer on a premium domain without looking unserious
A short framework for sending domain offers that sellers can evaluate quickly, including what to include and what to avoid.
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Startup domain checklist before you buy a brand name
A buyer checklist covering spelling, extension fit, trademark risk, redirect strategy, and payment process before purchasing a premium startup domain.
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Why .com still wins, and when it doesn't
The three real reasons .com keeps its premium against newer TLDs, and the specific cases where .io, .ai, or .co is a smarter pick than the matching .com would have been.
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Buying a premium domain: the 7-item pre-purchase checklist
What every serious buyer should verify before sending the wire. Avoids the three most common ways a domain purchase goes sideways.
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How a premium domain is actually valued
The five factors that determine whether a domain prices at $500 or $50,000, with concrete examples and the comparable-sales tools every serious buyer should know.
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How a premium domain transfer actually works
A plain-English walkthrough of what happens from 'I want this domain' to 'it's now registered to me', with real timings and the five things that slow transfers down.